City Hall Lights Go Blue for PrEP Awareness, City Sidewalks Feature “F*ck w/out Fear” Campaign Artwork, and The PickUp Distributes Free, Campaign-Branded Condoms

The non-profit organization and the city that were among the earliest leaders in the fight against HIV are joining forces to empower those at greatest risk of infection to F*ck w/out Fear of the virus. The partnership between the Los Angeles LGBT Center and the City of West Hollywood supports the Center’s groundbreaking, sex-positive campaign—F*ck w/out Fear—which uses raw, real language to raise awareness about pre-exposure prophylaxis (PrEP), a once-daily medicine that, when taken daily, can reduce the risk of HIV infection by up to 99 percent.

Taking the campaign to the streets, quite literally, campaign chalk art is featured on the sidewalks along Santa Monica Blvd. in the historic “Boys Town” section of West Hollywood, and this week West Hollywood City Hall lights go blue (the color of the PrEP pill) to promote PrEP awareness. Also this week, the city’s free trolley service along Santa Monica Blvd.—known as The PickUp—will begin distributing free campaign-branded condoms that encourage people to visit to schedule a free PrEP consultation.

“The City of West Hollywood continues to be a bold leader in fighting HIV and promoting sexual health,” said City of West Hollywood Councilmember John D’Amico. “One pill a day PrEP and regular condom use are powerful tools to protect people from HIV, but too few people who are at greatest risk of infection know about PrEP. By featuring targeted campaign artwork on city sidewalks in front of popular bars, we’re reaching tens of thousands of people who live, work, and play in West Hollywood, and we’re able to do it at no cost to the Center or to taxpayers. We’re determined to end HIV transmissions here—and the Los Angeles LGBT Center, with its large sexual health facility in our city, is a great partner in helping us do that.”

The Center’s campaign has been effective in reaching those most at risk of HIV infection—young gay and bisexual men of color and transgender women—and combatting their misconceptions about the safety, effectiveness, and affordability of PrEP. Since its launch, the Center has doubled the number of people it’s helping to get on PrEP each week.

“The Center and the City of West Hollywood are longtime partners in the fight against HIV and in advancing the health and well-being of LGBT people in general,” said Jim Key, the Center’s chief marketing officer. “The city’s support, particularly by featuring campaign artwork on sidewalks, helps us reach many more people than we could ever afford to reach through other forms of advertising and is certain to prevent countless residents and visitors from a lifetime of infection with HIV. We’re enormously grateful to West Hollywood’s mayor, members of the City Council, and staff at City Hall.”

PrEP is covered by most insurance plans, and for individuals who don’t have insurance, there are patient assistance programs available through the Center that can help make it affordable. After a free consultation, which can easily be scheduled online at, most people can walk out with a prescription for PrEP. Transportation assistance is also available for individuals who don’t live close to the Center’s facilities in Hollywood and West Hollywood.

To learn more about the F*ck w/out Fear campaign, PrEP and to book a free PrEP consultation online, visit

March 30, 2017

The history of the Los Angeles LGBT Center, like the LGBT community, is rooted in activism. In 1969 a group of volunteer activists in Los Angeles began working together to provide services to LGBT people in need. The organization they formed eventually became today’s Center, which provides services for more LGBT people than any other organization in the world.

In the wake of last November’s election, the Center evaluated how its policy and advocacy work–to build a world where LGBT people can thrive as healthy, equal, and complete members of society–should adapt to protect our clients and the LGBT community. That process began the day after the election when the Center hosted a community gathering for those who were scared and upset.

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In a March 18 ceremony attended by Los Angeles Mayor Eric Garcetti and Councilmember David Ryu, the world’s largest LGBT organization broke ground on construction of its Anita May Rosenstein Campus, a first-of-its-kind complex in Hollywood that will offer comprehensive multi-generational services and housing, including 135 units of affordable housing for seniors and youth, 100 beds for homeless youth, new youth and senior centers, and much more. Spanning more than a city block, the campus will connect with the Center’s arts, cultural and educational facility—The Village at Ed Gould Plaza—located directly across the street.

Center CEO Lorri L. Jean announced to those assembled, including campaign donors and civic, political, and community leaders, that a record $35 million toward the $40 million goal has been pledged so far. This includes the largest gift by a living person to an LGBT organization in the amount of $7 million from philanthropist Anita May Rosenstein through the Anita May Rosenstein Foundation, Wilbur D. May Foundation, and the Anita and Arnold Rosenstein Family Foundation.

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The Los Angeles LGBT Center and Center CEO Lorri L. Jean joined forces with Los Angeles City Controller Ron Galperin and other LGBT leaders in the fight against the March 7 ballot Measure S, which would place a permanent construction ban on nearly 90% of city-owned affordable housing opportunity sites and inevitably create more homelessness in Los Angeles. 

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The Los Angeles LGBT Center urges residents of Los Angeles to vote in the election on March 7, 2017 and recommends a YES on county Measure H and a NO on city Measure S. The deadline to register is February 22. Online registration can be completed here.

Measure H - YES: You’ll help address the growing problem of homelessness in Los Angeles county, which disproportionately impacts LGBT youth, by increasing the sales tax just one-fourth of a cent. Measure H will help fund mental health services, substance abuse treatment, health care, education, job training, affordable housing and much more.

Measure S – NO: The measure would ban future housing and building initiatives in the city of Los Angeles at a time when the city is facing a growing affordability crisis. LGBT people, from youth to seniors, experience disproportionate poverty and without affordable housing, many are left homeless; voting NO on Measure S will block this ban.

When employees and volunteers of the Los Angeles LGBT Center arrived for work this morning they found anti-LGBT slurs spray-painted across the entire side of one wall of a Center facility in Hollywood. The slurs painted on The Village at Ed Gould Plaza, near Santa Monica Blvd. and Highland Ave., included “Fuck trannies” and “Fuck all yall.”

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